MTF has once again been recognised for its commitment to trust and transparency, taking home the Highly Commended award in the Car Loan Provider category at the 2025 Reader’s Digest Most Trusted Brand Awards. This recognition follows MTF’s 2024 win in the same category and coincides with its status as New Zealand’s highest-rated finance company on Trustpilot, with a 4.9 out of 5-star rating, from over 14,000 reviews.
Now in its 26th year, the Reader’s Digest Most Trusted Brands survey is one of the most comprehensive consumer trust studies in the country. Carried out by Catalyst Research, over 1,800 New Zealanders were asked, unprompted, to name the brands they genuinely trust in categories ranging from finance and healthcare to food and home services. Each category consists of a winner and two highly commended awards - these are awarded to brands that New Zealanders consistently identify as reliable, ethical, and value driven.
Natasha Callister, Chief Commercial Officer at MTF, says the recognition is especially meaningful in an industry where earning consumer trust can be a real challenge.
To be recognised by everyday Kiwis - not just once, but twice, is incredibly humbling
“Finance isn’t always an industry people naturally associate with trust, so to be recognised by everyday Kiwis - not just once, but twice, is incredibly humbling,” says Callister. “At MTF, we’ve always believed trust is earned, not claimed. It’s the way we sit down with our customers, explain things clearly, and do what we say we’ll do. This award reflects thousands of those everyday moments. We walk the walk and that’s what makes the difference.”
With roots dating back to 1970, MTF remains proudly locally owned and operated, with more than 150 MTF touchpoints across Aotearoa - from franchises to vehicle dealers. Its people-first approach and local presence in communities from Kerikeri to Invercargill continue to set it apart in a highly competitive finance market - when you need to talk finance, you can call one of our teams directly and get the answers you need, when you need them.
This accolade adds to a growing list of achievements that MTF has earned through trust and customer opinion. In addition to its 4.9 Trustpilot rating, the highest of any finance company in New Zealand - MTF holds an exceptional Net Promoter Score (NPS) of 80. In an industry where the average NPS is often in the single digits or even negative, that kind of customer advocacy speaks volumes.
“It’s our customers who put us here,” Callister adds. “And it’s our promise to them to stay transparent, local and human.”
