MTF unveils new brand refresh

MTF has launched a refreshed brand, marking a significant shift in the company’s evolution. Now simply known as MTF, the brand refresh introduces a new logo and the tagline “Your local money experts,” underscoring the company’s commitment to providing personalised lending expertise across New Zealand and their growing product range.

MTF’s core offerings include personal, business, and vehicle loans, with the recent addition of a new mortgage advice product. After reaching $1 billion in lending assets in 2023, receivables grew an additional 10 percent, finishing the year at $1.1 billion. The brand refresh is part of a broader growth strategy to achieve its long-term strategic goals, centered around building deeper connections with local communities.

MTF is not just a lender – we are people helping people

The brand refresh launched this week with new TV commercials, airing across mainstream TV and video channels on Sunday night. Over the coming months, the refreshed look, feel, and messaging will continue to roll out across various platforms. At the heart of this refresh is the new brand campaign, ‘We See You, because we are you.’ This campaign embodies MTF’s commitment to seeing each customer as unique - recognising their ambitions, understanding their challenges, and helping them achieve their goals through tailored finance.

“MTF is not just a lender – we are people helping people,” says Chris Lamers, CEO. “Our focus is on providing personalised lending expertise, rooted in care and empathy, through our growing network of franchises and dealer partnerships. This is about making lending a more accessible and human experience for all Kiwis.”

With 54 franchises and a large network of dealerships across the country, MTF’s customer-first approach is designed to ensure straight-forward, face-to-face access to lending experts, ready to guide New Zealanders through life’s big financial moments. The branches are each owned and operated by a local, which is a vastly different model to almost every other finance business in New Zealand.

While an exclusive-online experience is an option for those who prefer it, it is the personal touch that makes MTF a leader in its field. By putting our customers first, MTF continue building lasting relationships and providing solutions that truly matter, improving individual and community success.

Customers love MTF, as seen with an NPS score of 80. With the average financial services NPS score being 8, MTF wear theirs as a badge of honour. The refreshed brand is a vehicle to tell their authentic story of community connection and customer satisfaction.

“As we continue to grow, we are excited to take our brand into its next phase, building on the success of the past while focusing on what matters most—our customers,” says Lamers. “Our brand refresh brings MTF’s message into sharper focus: we’re here to empower and support those reaching for more.”